As the marketing and public relations consultant for more than 10 years with the SC Book Festival, Ann has been challenged to promote and market this annual event which draws approximately 5000 people including nationally and internationally known authors.
Maximizing the marketing budget, media partners are cultivated to provide both paid and in-kind promotions for the event through television and print. Collateral including posters, event program and ads are created annually to reflect the unique focus of each festival. Press releases are written and distributed statewide and throughout the region to feature specific events and authors. Banners in downtown Columbia, media interviews and an up-to-date website further stretch marketing dollars.
Solutions! Ink is also responsible for evaluating paid media opportunities and placing ads in publications throughout the state to reach the Book Festival target audience.