Solutions! Ink was retained by the City of Bennettsville to coordinate a tourism marketing campaign. “Visit a Day. See a Lifetime.” was the theme chosen to create the campaign around. A website (visitbennettsville.com) was developed first along with a day trip brochure and walking tour brochure of the historic downtown. Television spots and print advertising, in such publications as Preservation magazine, Southern Living and other regional publications, were created. All brochures, television spots and other collateral are posted to the website.
Press releases are utilized to promote events regionally and the website continues to be the primary source of information for people looking to visit the city. Brochures have been mailed to such groups as senior centers in South Carolina, members of the SC Association of Society Executives and historical societies.